Privacy Policy

Senera Care respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us, make an enquiry, apply for a role, or request information about our care homes.

Who We Are

Senera Care provides care home services in the United Kingdom. Our homes include The Firs, Southampton, with further homes planned under the Senera Care group.

For privacy-related questions, please contact us using the details on our Contact page.

Information We May Collect

We may collect personal information such as:

  • Name
  • Phone number
  • Email address
  • Postal address
  • Details included in enquiry forms
  • Care-related information shared by families or representatives
  • Job application details and CVs
  • Website usage information through cookies and analytics

We ask that you only share information that is necessary for your enquiry.

How We Use Your Information

We may use your information to:

  • Respond to enquiries
  • Arrange visits to our homes
  • Discuss care needs and availability
  • Provide information about our services
  • Support admission enquiries
  • Manage job applications
  • Improve our website and communication
  • Meet legal, regulatory and safeguarding responsibilities

Care-Related Information

If you contact us about care for yourself or a loved one, you may choose to share sensitive information about health, care needs, mobility, medication, dementia, dietary needs or family circumstances.

We treat this information with particular care. It will only be used where necessary to understand the enquiry, assess care suitability, support admission discussions, or meet legal and regulatory duties.

Sharing Information

We do not sell personal information.

Where necessary, we may share information with:

  • Senera Care staff involved in handling enquiries
  • Care home management teams
  • Local authorities, where relevant
  • Healthcare professionals, where appropriate
  • IT, website or email service providers
  • Regulators or public authorities, where required by law

How Long We Keep Information

We only keep personal information for as long as necessary.

Enquiry information may be retained for a reasonable period to allow us to respond and follow up. Care-related records, staff records and application records may be kept for longer where required by law, regulation or legitimate business need.

How We Protect Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

Access to personal information is limited to people who need it for their role.

Your Rights

You may have rights under UK data protection law, including the right to:

  • Ask for a copy of your personal information
  • Ask us to correct inaccurate information
  • Ask us to delete information in certain circumstances
  • Object to certain uses of your information
  • Ask us to restrict processing in certain circumstances
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact us.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.